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the talent landscape and why we formed this company

Gretchen

Many people have asked about our motivation to leave “safe” jobs and branch out to start our own business.  Really, it all comes down to passion.  Don’t get me wrong … we were both happy before.  But there were certain aspects about the relationships between candidates, recruiters, and hiring managers that we have always been very passionate about affecting, and we felt the best way to bring about that change was by addressing it head on.

So let’s talk the tech industry for a second.  The current market situation is the basis for much of our motivation.  According to the US Department of Labor, Bureau of Labor Statistics,  the need for “Computer Software Engineers” will be one of the strongest in the labor market over the next decade.  But if you look at the various occupational definitions discussed by the Department of Labor, you’ll notice that “computer software engineers” are considered the “pedigree” of software developers.  They obtain CS degrees, often with post-graduate education.  They secure internships and co-ops during college, and as regular employees, they work on the most complex projects.  Sure.  Who wouldn’t want to hire these people?

By contrast, we also have the “computer programmers."  Some have college degrees; some don’t.  This is often your self-taught group.  They spend the bulk of their days programming, but the type of work they encounter may not be as complex as the work given to the “computer software engineers.”  They are typically the agency temporaries or independent consultants who work on a project-to-project basis.  And here’s the kicker: Their job outlook isn’t so good.  Automated programs and off-shoring are replacing their jobs.

Here’s what we’re looking at.  Employers want to hire the “computer software engineers.” Every employer in the software industry wants to do that.  The small shops are competing with big guys.  The big guys are competing with the nimble start-ups.  The nimble start-ups are competing with formation of even more start-ups.  They are falling over themselves to compete for a supply that likely can’t match their demand.  And they are mostly ignoring the "computer programmers."

Meanwhile, the top “computer software engineers” want to target and compete for the best jobs.  And the “computer programmers” out there, while competing with the pedigreed “computer software engineers,” are also clamoring the rise to the top of their heap so that employers will take notice.  It’s a constant struggle.

So this thinking is the basis of JobSyntax and our service offerings.  We want to help employers stand-out and devise targeted plans to find, attract, and evaluate the best in both segments.  We also want to educate them about the talent marketplace so they better understand what they’re up against.  It’s not easy out there, and currently, we find most companies aren’t necessarily targeting realistic criteria in their software engineering candidate searches.

We also want to help jobseekers in both segments.  While the market is rising again, a lot of people are still competing for the same jobs.  Jobseekers, whether they are “computer software engineers” or “computer programmers,” should still arm themselves with the proper tools and research to ensure they are approaching their job search successfully … and approaching it realistically. 

Last summer I wrote a blog entry some of you may remember. :) It was entitled “The talent landscape and why I’m ready to lose it,” and no, I’m not linking to it from here. :)  It was written as an over-the-top statement on the current market trends … these same market trends I discuss in today’s blog post.  Behind that entry were these facts.  So instead of writing silly blog entries about the issue, I decided to do something to solve these problems. Hence, JobSyntax.  I certainly don’t want “lose it.” :)

gretchen

<Addition 4/20:  I think it's clear, but in case it's not :), the above post details my first-hand observations on the talent market and hiring trends, but it doesn't mean I'm "ok" with this situation.  In fact, I believe that many engineers who fall into the Department of Labor's definition of "computer programmer" are just as talented and qualified as the "computer software engineers."  That's why I'm here. :)  What I'm trying to describe in this post is the reality I came to know as an in-house recruiter who is also very connected with many other in-house recruiters and hiring managers across the software industry.  Some companies, recruiters, and hiring managers "get it" more than others.>

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Published Thursday, April 20, 2006 12:28 PM by gretchen
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Comments

 

Jeff Mayeur said:

Establishing relevance.   Basically while there certainly is some truth the above portraiture of the Software Development arena, I'm not sure my experience squares naturally with that split.  It's true that coming from the non CS background, there are some job interviews I just won't get (at least not yet).  But I've found a consistent pattern in the interviews-->jobs I've gone through.  Background 25%, Contextual Knowledge (code smarts in the company's domain) 25% and Relevance 50%.

Relevance is vague, to be sure, but it’s the grounding focus of most peoples lives.  Is it that what I do, matters to someone, or something besides myself.  Sometimes the degree(s) can help establish relevance, other times it can be a hard sell, but most of the time it seems to come down the healthy balance of Ego-Skill-Potential; with which someone can hold their own, not be bullied, and yet not be an incredible ass to work with.

Hope this venture works out well for you, definitely seems like the Marshall’s finally showing up for the parade.
April 20, 2006 2:59 PM
 

gretchen said:

Hi Jeff - Oh, certainly.  I'm often asked what makes someone qualified or unqualified, and there's no clear answer.  Qualifications are built upon a variety of different factors, experiences, and knowledge.  I don't think think you can split developers into two groups either - but since the Department of Labor came up the definitions, I decided to roll with it. :) It makes it more clear when trying to explain the trends I see.  I don't think a recruiter or hiring manager ever says, "Ok, for this role, we are only going to hire a computer programmer, per the Department of Labor's definition."  (At least, I hope not!)
April 20, 2006 4:39 PM
 

Bosah C. said:

Either way I think JobSyntax is a wonderful idea.
It seems that certain companies are biased towards one "type" over another and are missing out on really talented “Computer Software Engineers” that can fit both molds, and vice-versa. So your efforts to assist employers get the best of both types can only be applauded.

Now, besides your experience from doing this kind of mismatch resolving in-house, exactly what kind of advantage will JobSyntax offer a job seeker who does not have the “apparent” qualities of a “Computer Programmer” but is trying to get into get into a company that’s in love with programmers that have enormous passion?

I think you are familiar with such companies :)

Thanks.
April 20, 2006 6:33 PM
 

TAG said:

I have hard question:  What will make your startup offer unique?
You are no longer part of large software company with large attention from candidates (5000 resumes per day)
There are already a lot of resume writers and screeners, independent agents and recruiters.
What two girls can offer to company / candidate?
April 20, 2006 10:13 PM
 

Maureen Sharib said:

The famous stripper Gypsy Rose Lee said "You Gotta Get a Gimmick".  Noticing that both of you come from backgrounds one does not "normally" associate with recruiting in
the space you’ve carved for yourselves in technical marketing and recruiting -“Zoë has a BA in Anthropology from Case Western Reserve University and Gretchen holds a BA in English Literature from Vanderbilt University”, it seems to me that you’ve recognized an empty hole and, like water, you’re filling the void.  I say it again, you go girls.  You’re breakin’ the code of mind lock so many techie types are afflicted with.  Maybe it’s high time someone from outside the traditional venues (English Lit and Anthropology sounds like a fine mix to me) steps in to sweep away the anachronistic thinking that causes so much misconnect and disconnect in our world.

Two people who had the foresight to co-found an early and highly praised weblog that recognized an opportunity to leverage communication between those sorely lacking in same have my vote, all day long.

I think you girls already have a gimmick – now stick with it.  Just be prepared for it to morph as you go along - what you are today is likely to be 180 degrees away from what you’ll be in a couple years.  Who you associate with today will, again, be mostly different in the same time frame.  Embrace these changes (some of them will be hard) and roll with them – be a work-in-progress.  I think both of you already get this.
April 21, 2006 6:19 AM
 

gretchen said:

Maureen - Can I hire you to write blog comments for me? :)  Thanks for the encouragement. :)

Tag - I need the energy around here to be positive for a while so I'm not going to engage in a debate with you (on this subject or any other subject for a while) - but I will say that our offering is unique in that, at least to our knowledge, no other company like ours exists.  Just the basis of what we do ... helping, staying connected with, and building a community of both jobseekers and employers, specializing in the "non executive" computer engineering space, etc - that's unique.  If a company or jobseeker would rather use a placement firm or non-specialized firm, that's fine.  We offer a different service.  And trust me, I know from first hand experience how many of those 5000 resumes per day were good enough to attract a recruiter's or hiring manager's attention.  A lot of those folks could use our help.  Again, I'm not up for debating you on here, and I won't.  But that's what we bring.
April 21, 2006 12:05 PM
 

Maureen Sharib said:

Gretchen, that's one I am - a hired gun.  A loaded, hired gun.

;)

"This gun's for hire...even if we're just dancin' in the dark..."
~ the indomitable great Bruce Springsteen
April 21, 2006 4:12 PM
 

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