Actually, this advice is pretty solid. I agree with the points about using action verbs (that's a good list) and standards fonts and sizes, too. This is some of the better advice I've seen.
A couple things that jumped out at me were:
NEVER use complete sentences. Use short phrases (12 words or less) beginning with action verbs, such as "Created publicity campaign for blood drive"
While I agree you should use a complete sentence and you should begin the statement with an action verb, limiting yourself to 12 words or less could hurt you. Zoe and I actually focus on this quite a bit in our screencast. You should always explain WHAT your accomplishment was, HOW you did it, and WHY it was important. You can do that in one statement (leading with an action verb and without using a complete sentence) but if often takes more than 12 words. Quality over quantity. In this example, I'd want to see "Created a publicity campaign for a blood drive by (HOW you did it) which (WHY this was important)"
I'm also a bit confused by their talk of "using the white space." I didn't understand what that means. Most resumes I see leave way too much white space, and I think the wider margins and bigger spaces between sections you have, the more sloppy your resume can look. The less white space, the better. But again, I can't tell from the advice what exactly they are advocating.