Manager, Analytics |

Full Time
United States
Posted 1 month ago

● Conduct deep-dive analysis across multiple marketing channels to identify trends or opportunities for marketing adjustments.


Skills and Qualifications:

●  2+ years in a mentorship, senior or managerial role

●  3+ years experience working with web analytics platforms such as Google Analytics, GA360, Adobe Analytics

●  3+ years proficiency in deploying various first party and third party tags through tag management systems such as Adobe Launch, Google Tag Manager

●  Proficiency of technical skills including but not limited to JavaScript, jQuery, SQL, HTML/CSS

●  Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer

●  Expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)

●  Experience and a strong understanding of measurement protocol and post-message API.


Nice to Haves:

●  Experience with heat mapping tools such as Hotjar, Microsoft Clarity

●  Experience with user tests or putting together insightful surveys

●  Prior experience in an agency setting

●  Experience working with database systems such as Redshift

●  3+ years experience in using data visualization tools, such as Tableau, Google Data Studio, for creating dashboards, reports, and data exploration.


Source link

Job Features

Job Category

Remote Database Jobs

Apply Online