VP of Product | Remotive.com

Title: VP of Product

Organization: WorkMoney

Reporting to: Chief Marketing Officer

Location: United States / remote, requires U.S. work authorization

Term: Permanent Full Time

Compensation: $210,000

Deadline: Candidates reviewed on a rolling basis, target start mid-February

WorkMoney is dedicated to lowering costs and raising incomes for all Americans to make American life more affordable and American families more economically secure. We provide products, services, perks, benefits, tips, and tools to help members improve their financial lives, and we have become a trusted source of information about financial matters, economic policy, and public debates about the economy for our 3.7 million (and growing) members. We are in the midst of a growth period as a company and as a brand. In 2023, we will be increasing our presence and investment across a broader range of paid, owned, earned and shared channels which will enable us to advance our core vision that everyone in America can afford to live a good life. You can find out more about WorkMoney at workmoney.org and Facebook.

What we’re looking for

The WorkMoney VP of Product will develop our products and services strategy grounded in the needs of our audience segments and, in turn, execute this plan to deliver member growth, real value in money saved for our members while also fueling the strength of the WorkMoney brand. This role will lead new product development, pipeline and portfolio strategy and management, build and buy partnership approach, spearhead member research including MVP testing and scale up/expansion for WorkMoney ‘s offerings. This is a job for a risk-tolerant entrepreneur and strategist – someone who can quickly develop a products/services plan, rapidly test new offerings, quickly jettison losing strategies, and effectively latch onto winning strategies. We have piloted several approaches to products and services across the build-buy continuum, and have a strong starting point as to what resonates with our audiences. However, we are ready to take our offerings to the next level. Ideally, you will be well versed in evaluating the build vs buy approach and have a strong orientation toward partnering both externally and internally.

The VP of Product will lead a team that develops new offerings that are tied to our overall organization’s strategies, and establishes and maintains partnerships and marketing strategies to get the right products and services to the right members. The VP of Product will report to the Chief Marketing Officer, and will be responsible for growing and optimizing our product and service offerings to generate measurable value for our members. The ideal candidate is a product leader with experience driving a sophisticated product portfolio with a deep understanding of consumer and market dynamics.

The VP of Product will join the team at a critical time as we continue to expand the WorkMoney brand and proposition. A successful candidate will:

• Be fluent in new product development approaches, in managing product/service partnerships, as well as in product launch plans and marketing strategies that generate value for our members, build our brand, and help WorkMoney grow
• Provide organizational leadership around products and services marketing, including input into investments that inform the product/service budget
• Gather, analyze, and use insights/research – including market research and user feedback – to inform product/service strategy and build upon the segmentation and marketing work we’ve done to date
• Possess a keen product/service-oriented mind, but is equally passionate about helping WorkMoney deploy not just any product or service, but the right products and services that bring real value to our audience

Requirements

Must haves

• Minimum of 10 years of product/service marketing and management experience
• Strategic thinker with laser-sharp customer-first focus and insights
• Experience with product and/or service marketing strategies especially that are digital-first delivery
• Comfortable developing product/service strategies in a non-structured, fast-paced, and mission-driven environment
• Track record full of experimentation; some successes, many failures
• Experience partnering with hands-on executives
• Direct people/team/talent leadership/management experience
• Entrepreneurial spirit: quick pivots, high tolerance for risk, aggressive pursuit of goals
• Excellent project management skills and ability to work with multiple internal teams, vendors, and external advisors and consultants
• Accountability of budget development and management/tracking
• Understanding technology as foundational to the product strategy
• Experience conducting and analyzing qual and quant customer/consumer/market research

Nice to haves

• Advertising/Media, FinTech, or consumer banking experience
• Brand/affiliate marketing experience

Benefits

We’re proud to offer generous benefits like competitive pay, expansive paid time off options, and employer contributions to retirement and student loan repayment. The salary for this role is $210,000 annually and as part of our commitment to pay transparency and equity in our organization, the salary for this position is not negotiable. WorkMoney covers the premiums for healthcare, dental, and vision plans so you don’t have to, offers a 6% 401K employer match, four weeks paid vacation, generous paid family and medical leave, and annual allowances for remote work and professional development.

Why join our team?

Our workplace is dynamic and we aren’t afraid to pivot when things don’t work. We’re mission driven, hard working, and scrappy AF. We have a good time working on hard things, and embrace the line ‘feedback is a gift’. We jump in to help each other, and make time to reflect when things go well and not so well. The truth of the matter is: we’re doing cool stuff with really cool people and having a great time doing it.

WorkMoney is an equal opportunity employer. WorkMoney prohibits unlawful discrimination against any employee or applicant for employment based on age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity, veteran’s status, or any other basis prohibited by law. We strongly encourage applicants from historically under-represented communities and see diversity of all kinds as a tremendous asset to our work.

To Apply

Follow the link to the application page, complete the required fields, and submit a resume and cover letter. Submissions without a cover letter will not be considered. Please address the following questions in your cover letter: why are you the best candidate for the job, what are your prior experiences with product development, and what makes you want to work at a fast paced social impact startup at this time in your career. Applications will be reviewed on a rolling basis and the posting will remain published until the position is filled.