Writer – U.S. Commercial Content

Full Time
United States
Posted 1 month ago

Writer (Freelance) – U.S. Commercial Content

Location: Remote (must be willing to work weekends)

Spotlight Sports Group is a global media and technology company specializing in sports betting content and data. We have over 500 staff, and operate multiple award-winning B2C brands including Racing Post, MyRacing, Soccerbase & Free Super Tips in the UK. In the US we operate Pickswise & Fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, media partnerships (including a joint venture with Spanish publisher, AS) & much more.


  • Contribute to the creation of written content that attracts, engages and converts sports betting-inclined customers at scale
  • Follow commercial content strategies, working across B2C and B2B Media Partnership properties and ensuring that business objectives are satisfied
  • Work closely with SEO and affiliate teams to optimize the organic visibility and conversion rates of content over time
  • Adhere to weekly content plans and schedule; coordinate with content creators to ensure proper production and delivery of the highest-quality content
  • Continually work to improve workflow processes and optimize content performance




  • Experience with sports betting writing, content management and publishing processes
  • Ideally some experience with SEO copywriting and content marketing campaigns
  • Willingness to learn conversion rate optimization best practices e.g. creating content that converts
  • Ability to think critically and reference data to guide creative decision-making
  • Advanced knowledge of sports betting (iGaming/iCasino a plus)
  • Strong writing skills and experience
  • Highest level of attention to detail
  • Strong interpersonal and communication skills
  • Knowledge of the U.S. gaming industry

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